April 7, 2021


Eric Riley



Karen Tellalian



DMI Agency, acquired by local company, 4Creeks Creative.

The two long-time Visalia agencies will now merge under the newly formed Topograph LLC.

Visalia, CA: On April 7, 2021 4Creeks Creative, a DBA of 4Creeks, Inc., and DMI Agency publicly announced the acquisition of DMI Agency and Lifestyle Magazine, effective March 17, 2021. The two Visalia-based marketing agencies will now merge under a single new company, Topograph LLC.

“I’m very excited about what this acquisition and new venture provides to our current and future clients,” said Eric Riley, CEO/President at Topograph. “Both 4Creeks Creative and DMI Agency have provided high-caliber marketing to this area for years. This merger allows us to strengthen our long-term client relationships with new services that will help our clients reach their marketing goals.” 

As part of the transaction, Topograph has also acquired Lifestyle Magazine, and will continue to operate the magazine with the same vision and content everyone has come to associate with the area’s premier publication. 

“As the new owner/publisher I am dedicated to continue the legacy of Lifestyle Magazine within our community. The magazine has served our area really well, and I’m honored to be a part of carrying on this publication.”

After nearly two decades of owning and operating an award-winning agency and publication, it is never an easy decision to turn over the reins. “It felt like the perfect time to sell to such a great group of local people with the experience and creative depth of 4Creeks Creative,” said DMI Agency President, Karen Tellalian. “We talked with other firms interested in the purchase from outside the area, but none felt like the right fit for our clients and our staff until we met with Eric and the 4Creeks team.”

To ensure a smooth transition and continuity of service for DMI clients, Tellalian will continue as a consultant to the newly formed Topograph LLC and as editor of Lifestyle Magazine. “Both Eric and I are resolute in making sure the process is seamless for all of our clients, so they continue to receive the same quality of marketing, whether niche or global,” said Tellalian.


For more information on how the merger/acquisition will affect current customers, please click here.

4Creeks Creative has successfully helped hundreds of small business owners and marketing directors clarify their message, create beautiful and compelling digital content, and make an impact through strategic marketing campaigns. 

DMI Agency has developed and deployed marketing campaigns across all mediums and earned more than 35 Gold ADDY and Creative Excellence Awards, including two National Gold Advertising Awards. 

We're Topograph. A strategy + design agency. We partner with marketing directors to get clear on your message, confident in your marketing, and ready to grow.